We Play Green’s vision is to speed up the green transition.
People are the brake. Politics and markets follow their will — and regulations need public support to work.
We Play Green uses the power of football to build people’s Green Will.
Green Will = Attitudes + Actions + Readiness to Cover the Cost
Attitudes: Engagement, support, and acceptance of the green transition
Actions: Green behavior in private life and at work
Readiness to cover the cost: Willingness to take on the costs of the green transition
Green Will is measurable.
People are the brake — Green Will is the accelerator.
We all have a role #2 play!
